The most dynamic element in today’s fashion bag market has got to be designer diaper bags. The lowly diaper bag, once a dependable joke in fashion circles, is now one of the most popular bags around, ever since the celebrity circuit began to personally endorse the bags. Nothing makes customers like personal recommendations by celebrities, so when Angelina Jolie, Heidi Klum, Britney Spears and Cameron Diaz all began touting designer diaper bags, the market for these items literally doubled overnight. Is there real value in today’s bags though, once you strip away all the celebrity appeal? When looking deeper, I found that the popularity is well deserved, as today’s designer diaper bags have incorporated custom features as well as scrupulous attention to good design.
The designer diaper bags I looked at included Storksak, Mia Bossi, Nest, and Fleurville brands. The first thing I discovered is that all these bags are called “designer” bags, yet they are not all priced at high designer prices, but rather cover a wide spectrum of prices. I admit, I expected that the celebrity endorsements would only reinforce the sales of the most expensive bags, but actually the most popular celebrity diaper bags are on the less expensive side, such as Nest diaper bags.Rather, what these all these designer brand have in common is value to the consumer, with attractive features and a large range of options in accessories. For example, the popular Storksak Emily bag has two thermo-insulated side pockets that are easy to reach, as well as a removable diaper changing pad. When it comes to designer diaper bags, it looks like our leading ladies are thrifty and interested in the very best for their babies.


